INTEGRITES organized a business breakfast for the participants of the pharmaceutical market

Antitrust counsels Serhiy Shershun and Pavlo Loginov discussed with the guests a range of topical issues related to the competitive regulation of the pharmaceutical industry.

The main event topics addressed relevant market definition, characteristics of marketing contracts with pharmacies, dealing with distributors. Particularly keen interest of the participants arose around the issue of the legality of the application of pharmaceutical companies discounts to product sales.

“A very interesting and comprehensive event, given the fact, that the Antimonopoly Committee is now turning its attention to the pharmaceutical market. The topics which concern the dominant position and marketing agreements, as well as other issues covered at this event are really important for our business “,- comments Yulia Tesla, Head of Litigation and Protection of Rights in “Farmak”.

INTEGRITES experts shared their experience in representing clients in AMCU and dwelled on new trends in the international antitrust practice. In particular, the speakers noted the importance of the use of economic analysis in cooperation with the competition authority. Serhiy Shershun emphasized the fact that in order to develop effective recommendations it is important to cooperate closely with recognized international experts in the field of competition:

“Such events allow to get feedback from the market participants and to discuss practical recommendations for effective implementation of the competition law. I strongly believe that such meetings promote competition advocacy in Ukraine.”