INTEGRITES jointly with the American Chamber of Commerce in Ukraine held the Legal Hub on “Advertising without antitrust risks”

On 14 November, INTEGRITES jointly with the American Chamber of Commerce in Ukraine held the Legal Hub on “Advertising without antitrust risks”. Event was devoted to discussion of topical issues on compliance with the competition regulations in advertising products and services along with the issues of avoiding antitrust risks.

Keynote speakers were:

• David Fenkel, Senior Staff Attorney, US Federal Trade Commission
• Yuriy Terentyev, Chairman, Antimonopoly Committee of Ukraine
• Serhiy Shershun, Counsel at INTEGRITES
• Pavlo Loginov, Counsel at INTEGRITES
• Business representatives

In the course of the event, participants had an opportunity to share their experience and practical recommendations on the following:

• Recent Trends in the Antimonopoly Committee of Ukraine practice
• International practice of competition authorities (US Federal Trade Commission, etc.)
• Avoiding/minimizing risks while advertising products – in a business perspective
• Counteraction against unfair competition

The Chairman of the Antimonopoly Committee of Ukraine Yuriy Terentev together with the expert from the Federal Trade Commission David Frankel provided the presentation related to the legal approaches of competition agencies as to the counteraction of unfair competition.

“Fair advertising brings prosperity for business, therefore, it is important to ensure awareness of the market members on the requirements set by the competition legislation, in particular, by establishing of such platforms as ‘Legal Hub”. Advantages in verified advertising materials are obvious: avoidance of antitrust risks and the possibility of obtaining guaranteed legal protection against unfair competitors”, – mentioned Serhiy Shershun, counsel of the antitrust and competition practice at INTEGRITES.

‘’Such events are essential from the point of view of further building a constructive dialogue and mutual understanding between business and the appropriate authority. Besides, such initiatives, from the point of the Committee’s view, allow us to actively listen to the current needs of companies, to answer specific questions in case of ambiguity or misunderstanding. We appreciate the desire of business to act proactively in seeking the Committee as a deliberative tool. This is a reasonable approach – in advance to the consultation, protecting ourselves from possible violations of the legislation”, – summed up Yuriy Terentev, the Chairman of the AMCU.